If I have to ask
Imagine if you will:
I walk onto a used car lot and …
while I’m standing there looking at a car that interests me, a salesman slides up to me.
“This car looks interesting to me. How much is it?” I ask.
The salesman smiles and says “How much do you have?”
I land on the homepage …
of a company that produces software that might satisfy a need I have. I watch a few videos, I read a review or two, but no where is there a ‘Pricing’ page. There is, however, a ‘Free Trial’ page, but still no reference to price.
In both cases, I will not be buying your product.
I don’t believe the phrase that goes something like “if you have to ask, you can’t’ afford it“, rather, if I have to ask, you are wasting my time.